Rob Hurlbut

Rob is Managing Director at Agriculture Capital and leads its sustainable agriculture strategies and joined the FarmLink board in 2017. He believes that food is inherently a triple-bottom-line business: by growing crops that improve the land we create healthy foods that nourish the body and deliver long-term financial rewards. This basic principle has fueled Rob’s passion for food and agriculture.

Rob has over 30 years of experience in the food and agricultural industries distinguished by his ability to build value through the development of transparent supply chains that deliver on a clear consumer promise. As CEO of Niman Ranch, Rob created the industry’s leading premium meat brand by building a network of over 500 sustainable farmers who, under common quality and husbandry protocols, supply the nation’s finest restaurants and retailers with extraordinary pork, beef and lamb. The company was one of the first to construct a vertical supply chain to capture consumer premiums and return them to the farm. At Attune Foods, a company Rob founded in 2006, he built on the idea that simple ingredients can deliver great health and constructed a business that was subsequently acquired by Post Foods to be their strategic platform in the rapidly growing natural food segment.

Rob also serves as a volunteer advisor with Inner City Advisors in Oakland, a community organization creating accessible good jobs that lead to equitable communities. Rob loves to run, ski and spend time cooking for his family. He has a BA in Psychology and Social Relations from Harvard College.